Why Corporate Gifting Is Untapped Revenue

Let’s start with the opportunity. The global corporate gifting market is projected to reach $920 billion by 2025 — and much of that spend is going online. Companies send gifts to celebrate milestones, thank clients, onboard employees, and mark seasonal moments like holidays or product launches.

The problem? Many Shopify merchants unintentionally signal “we can’t handle this” through their corporate gifting pages (or lack of one). Their pages make gifting sound like a hassle, or they offer no clear path for bulk orders.

The best gifting brands do the opposite: they frame corporate gifting as a premium, done-for-you service. They make it obvious that companies can trust them to handle large, complex, multi-recipient orders — and they make the process easy to start.

With Send to Many, you don’t need to worry about how your Shopify backend will cope. We turn a spreadsheet of recipients into ready-to-ship orders inside your store, validating addresses, splitting shipments, and bundling everything into a single invoice for the buyer. You focus on the experience; we handle the execution.

Step 1: Make Your Corporate Gifting Page Easy to Find

If a business buyer lands on your Shopify site, can they immediately tell you handle corporate gifting?

✅ Add a Corporate Gifting link in your top navigation

✅ Include it in your footer and contact pages

✅ Optimize site search for keywords like “bulk gifts,” “employee gifts,” or “client thank-you”

✅ Create a clean URL like /corporate-gifting and ensure it’s discoverable in Google search

Many merchants lose corporate orders simply because buyers assume they can’t handle them. By making your gifting page highly visible, you signal that you are ready — and experienced — in servicing B2B clients.

Step 2: Frame Corporate Gifting as a Service, Not Just Products

Here’s the mindset shift: corporate buyers aren’t just buying a basket, a box, or a bottle — they’re buying a service.

They want to trust that you’ll handle the personalization, fulfillment, and shipping details so they can send gifts without headaches. On your gifting page, use language that emphasizes this:

✅ “We handle everything — from branded packaging to individual delivery.”

✅ “Dedicated corporate gifting concierge available.”

✅ “Single-invoice bulk orders shipped directly to recipients.”

Highlight that you’re a partner in their gifting process, not just a vendor selling products. Corporate clients want a smooth, white-glove experience — so your page should radiate professionalism, ease, and support.

Step 3: Curate, Don’t Overwhelm Gift Products 

One mistake we see often is merchants dumping their entire product catalog onto the gifting page. That overwhelms buyers.

Instead, curate 5–10 top gift bundles or product picks that work especially well for corporate occasions. Organize them by category (“client thank-you gifts,” “employee onboarding kits,” “holiday gift boxes”), show beautiful photography, and clearly state what’s inside each package.

✅ List product details: what’s included, sizes, price tiers

✅ Call out discounts or bulk pricing

✅ Mention the social or sustainability impact, if relevant

Example: Packed With Purpose does an excellent job breaking down what’s in each gift, why it matters, and what social causes it supports. That level of detail builds trust with B2B buyers who want transparency and quality.

Step 4: Show Off Personalization and Branding Options

Corporate buyers care deeply about how the gift represents their brand. On your gifting page, highlight all the ways you help them personalize:

✅ Branded packaging or sleeves

✅ Custom logo placement

✅ Personalized message cards for each recipient

✅ Color or theme customization

Personalization transforms a nice gift into a meaningful connection between your corporate client and their recipients. Make it easy for companies to add their logo, custom messages, or branded cards with a simple form right on your gifting page. 

Make sure you explain pricing and minimums clearly (e.g., “$5 per branded card, 10-unit minimum for custom logos”). Visual examples are key here — show a photo of a branded gift or a sample note card so buyers can imagine their company’s presence in the gift.

Step 5: Address the Shipping and Fulfillment Challenge (With Send to Many)

Here’s the big barrier that stops many merchants: how do you ship dozens or hundreds of gifts to different addresses?

Shopify’s default checkout wasn’t designed for this. Without the right tools, you’re stuck manually entering orders, triple-checking spreadsheets, and juggling shipping labels.

This is exactly why we built Send to Many.

✅ Upload a spreadsheet of recipient names and addresses

✅ Automatically validate and correct address issues before shipping

✅ Generate all the individual orders inside your Shopify store

✅ Get a single, consolidated invoice for the client

✅ Handle notifications and tracking from one centralized dashboard

With Send to Many, what used to take hours now takes minutes. Merchants who once avoided corporate orders because they feared the logistics now confidently take on 50, 500, or even 1,000-recipient orders.

Your corporate gifting page should explicitly tell buyers: “Yes! We ship directly to each recipient.” That’s what buyers expect, and it’s what you can deliver with the right backend support.

Step 6: Make It Effortless to Get Started

The last thing a corporate buyer wants is a 20-field inquiry form or a complex onboarding process.

✅ Offer a short, simple contact form: name, company, email, message

✅ Include a direct phone number or email for urgent requests

✅ Provide an easy way to upload a recipient spreadsheet, without forcing them to fill in dozens of columns or reformat their existing data.

One of Send to Many’s strengths is its flexible, merchant-friendly upload process. We map your columns and data points intelligently, so you don’t need to send clients a pre-rigid template or (worse) ask them to run clunky Excel macros.

On your page, emphasize that you make it painless for buyers to hand over their list and get started. That reassurance lowers friction and improves conversion rates.

Step 7: Showcase Social Proof and Use Cases

Nothing convinces corporate buyers faster than seeing how others have successfully used your gifting service. Add a section with short, specific testimonials from real businesses 

Create simple case studies showing how different businesses involved corporate gifting in their routine and even have corporate gifting calendar scheduled with you (welcoming new employees, thanking loyal clients, or celebrating team milestones).

Share real examples of how companies used your corporate gifts to achieve business goals. Like the tech firm that sent branded welcome packages to 50 new remote employees and saw higher engagement, or the accounting company whose client appreciation gifts led to three referrals. 

Step 8: Build Confidence With an FAQ Section

Anticipate and answer common objections right on the page.

Q: How soon can you deliver?
We recommend 2–3 weeks for most corporate orders, but we’ll always confirm timelines upfront and help you meet urgent deadlines if needed.

Q: Can I send to multiple countries?
Yes! With Send to Many, we manage multi-destination shipping, including international orders. We’ll provide clear costs and customs guidance.

Q: Do you offer discounts on large orders?
Yes — we offer tiered discounts starting at [X] units. Contact us for a custom quote.

Q: What if I need help choosing gifts?
Our gifting concierge can recommend options based on your budget, audience, and goals. We’re here to make this easy.

By addressing concerns proactively, you build trust and reduce the chance that a buyer clicks away.

The tool for corporate gifting success 

There's a hard moment in all of this. Shopify wasn't built for sending the same order to dozens of different addresses. Without the right setup, you're stuck manually entering orders, fixing address errors, and drowning in shipping notifications. 

Send to Many is your game changer. What used to take hours now takes minutes, allowing you to take on corporate orders of any size with confidence. Get started for free, with plans to suit any merchant.