Established in Chicago as a craft flower innovator, Flowers for Dreams has grown into a regional powerhouse with local shops across the Midwest and nationwide shipping capabilities. Known for their unique floral designs and social mission, Flowers for Dreams has donated over $1.5 million to local charities through their Certified B Corporation model, supporting causes tied to social justice and equity.

This commitment to quality and community has earned them a loyal customer base — including corporate clients who rely on Flowers for Dreams to send bouquets, workshop kits, and seasonal arrangements to their customers, employees and business partners, often in orders of over 100 at a time. Scaling this corporate gifting presented operational challenges that required a new solution.

The Challenge: Managing Corporate Orders Efficiently

"Our customers expect white-glove service," said Steven Dyme, founder of Flowers for Dreams. "They send us their recipient list in Excel or Google Sheets, and they expect us to handle the rest."

Manually entering orders into Shopify was slow, error-prone, and limited their ability to scale corporate gifting during busy seasons. The lack of operational visibility also created friction across sales, fulfillment, and accounting teams.

The Solution: Automating with Send to Many

By integrating Send to Many, Flowers for Dreams automated their multi-recipient order process:

• Spreadsheet uploads: Sales teams now upload client spreadsheets directly into Shopify—no manual entry required.

• Address validation: Errors are caught automatically before orders are processed.

• Centralized tracking: Sales, fulfillment, and accounting teams gain full visibility over every order in Shopify.

Results: Faster, More Efficient Corporate Gifting

Since implementing Send to Many in Q4 2024, Flowers for Dreams has seen significant improvements:

• 80% reduction in order processing time — what previously took 10 minutes per order now takes just minutes for entire batches.

• Improved efficiency — Sales and marketing teams manage orders independently, freeing up customer service staff.

• Better client experience — Corporate clients enjoy faster service with fewer errors, boosting satisfaction and retention.

Key Use Cases

Holiday Gifting, Black Friday 2024

During the busy holiday season, Flowers for Dreams managed hundreds of corporate orders from premium clients sending festive bouquets to dozens or even hundreds of recipients. With Send to Many, they transformed a previously tedious process into a streamlined workflow.

"Our clients expect flawless execution, especially during the holidays," said Dyme. "Before Send to Many, our team spent hours manually entering orders and managing recipient spreadsheets. Now, we simply upload the list, assign products as needed, and everything flows directly into Shopify. What used to take several hours per order now takes 5 to 10 minutes max."

Send to Many also helped Flowers for Dreams efficiently manage different product combinations within the same order. If a corporate client wanted to send varying bouquets to different recipients, Send to Many allowed them to configure those details quickly and confidently.

Influencer Seeding, Valentine's Day 2025 

For their Valentine's Day influencer marketing campaign, Flowers for Dreams worked with a PR agency that provided spreadsheets listing influencer recipients. Previously, their team had to enter each order manually, even for small batches.

"Even with just a few influencer orders, it used to take 10 minutes per order," Dyme recalled. "Now, it’s faster to upload the whole batch with Send to Many than to do even a couple of orders manually. It’s made these smaller campaigns much more efficient."

The improved workflow allowed Flowers for Dreams to confidently scale their Valentine's Day campaigns, ensuring timely deliveries and improving their ability to manage promotional campaigns.

Strategic Advantage

"Send to Many has revolutionized how we handle corporate gifting," said Dyme. "It’s not just about eliminating manual data entry — it’s about unlocking the full potential of our corporate program. What used to take hours now takes minutes, even for orders with varying products. By improving visibility and reducing errors, we've turned logistical challenges into an opportunity to elevate our premium service."