The Challenge

Félix & Norton had a gift-worthy product and forty years of brand recognition in Montreal. What they lacked was a way to handle what happened when a corporate client placed an order for hundreds of employees at once.

Before Send to Many, the team used a tool that Simon had co-built with a friend, and before that, an Excel spreadsheet uploaded directly into ShipStation to generate shipping labels. Deliveries were overnight only, there was no way to offer same-day delivery or in-store pickup, and every corporate season brought orders across different addresses, delivery windows, and personalized messages that the team absorbed by hand.

The bottleneck wasn't demand. It was everything behind it.

The Solution

Félix & Norton integrated Send to Many to handle multi-recipient orders at scale. The goal was to make placing a corporate order as straightforward for the customer as it was manageable for the team.

Send to Many is the Shopify app that turns a spreadsheet of recipients into individual, ready-to-fulfill orders. What it does is take a list of names, addresses, and delivery windows and convert it into clean, validated orders inside Shopify.

For Félix & Norton, that meant an HR manager or executive assistant could upload a recipient spreadsheet directly. Send to Many's bulk order import validates each address, attaches a gift message per recipient, and generates the individual Shopify orders automatically, replacing the manual Excel-to-ShipStation entry the team used to do by hand. It also opened up delivery options that weren't possible before: customers can now choose same-day, overnight, or in-store pickup on the same order, instead of overnight-only.

In Simon's words, describing the pitch he gives prospective corporate clients: "You just upload your thing there and you gift, and you don't have to do anything in corporate season."

Results

• Corporate gifting became a primary revenue channel, with a single corporate customer worth between $3,000 and $7,000 per sale

• The team processes 70 to 100 orders per day during peak corporate season, a stretch that runs roughly eight to nine weeks from October through January, across multiple addresses, delivery options, and gift messages

• The online store has grown 40% year over year, a trend Simon attributes to the retail locations driving customer discovery and repeat online orders

• Same-day local delivery like Uber became viable at scale, routed through stores as fulfillment hubs

Key Use Cases

Corporate season bulk orders Corporate customers upload a recipient list and choose a product. Send to Many's bulk order import validates the addresses and generates individual orders that route to the nearest location for fulfillment, without back-and-forth required.

Multi-location delivery Three stores across greater Montreal mean Félix & Norton can offer same-day delivery across a wide area. Each order goes to the store closest to the recipient.

Standardized gifting at scale Félix & Norton limits customization by design. The Magnum bottles and gift tins are the product. Send to Many supports that model by making standard orders fast enough that customers rarely feel the need to ask for more.

What Makes It Work

Cookies are a perishable product, which raises the stakes on every order. A missed delivery or a late shipment isn't just a logistics problem, it affects the recipient's experience and the brand behind the gift. Félix & Norton's same-day delivery model addresses this directly, but it only works because the operations behind it are tight.

As Simon put it, gifting is "reverse e-commerce": the customer picks the exact date they want the order to arrive, rather than it showing up in one to three business days whenever it ships. That date has to be hit every time. A Zapier integration keeps the order data flowing accurately between systems, which Simon credits as a key piece of making that reliability possible.

In gifting, the packaging is the product. Félix & Norton's Magnum bottles hold 30 cookies and are built to be kept long after the cookies are gone. Recipients keep them on their desks. The packaging creates a moment that a plain box doesn't, and that moment is what makes someone remember the brand the next time they need to send a gift.

On retention, Félix & Norton keeps a dedicated internal person whose role spans both operations and account management, following up with corporate customers between seasons, checking in on upcoming events, and making sure repeat orders happen without the customer having to think about it.

On customer acquisition, Simon's advice is to start direct. Talk to businesses before running any campaigns. One conversation with a corporate gift buyer tells you more about what people want to give than any ad test.

Simon joined Cam to talk through how Félix & Norton built a corporate gifting operation across multiple locations without adding complexity. Watch the full conversation.