The Challenge

Félix & Norton had a gift-worthy product and forty years of brand recognition in Montreal. What they lacked was a way to handle what happened when a corporate client placed an order for hundreds of employees at once.

Large orders meant manual Excel uploads into ShipStation, overnight delivery only, and no ability to offer same-day or pickup. Each corporate season brought orders across different addresses, delivery windows, and personalized messages, and the team absorbed all of it by hand.

The bottleneck wasn't demand. It was everything behind it.

The Solution

Félix & Norton integrated Send to Many to handle multi-recipient orders at scale. The goal was to make placing a corporate order as straightforward for the customer as it was manageable for the team.

Send to Many handled the backend for different addresses, delivery times, and gift messages processed through a single order flow. An HR manager or executive assistant could upload a recipient list and complete the order without coordinating back and forth with the Félix & Norton team.

Results

• Corporate gifting became a primary revenue channel, with a single corporate customer worth between $3,000 and $7,000 per sale

• The team processes 70 to 100 orders per day during peak corporate season, across multiple addresses, delivery options, and gift messages

• The online store has grown 40% year over year, a trend Simon attributes to the retail locations driving customer discovery and repeat online orders

• Same-day local delivery like Uber became viable at scale, routed through stores as fulfillment hubs

Key Use Cases

Corporate season bulk orders Corporate customers upload a recipient list, choose a product, and the order routes to the nearest location for fulfillment without back-and-forth required.

Multi-location delivery Three stores across greater Montreal mean Félix & Norton can offer same-day delivery across a wide area. Each order goes to the store closest to the recipient.

Standardized gifting at scale Félix & Norton limits customization by design. The Magnum bottles and gift tins are the product. Send to Many supports that model by making standard orders fast enough that customers rarely feel the need to ask for more.

What Makes It Work

Cookies are a perishable product, which raises the stakes on every order. A missed delivery or a late shipment isn't just a logistics problem, it affects the recipient's experience and the brand behind the gift. Félix & Norton's same-day delivery model addresses this directly, but it only works because the operations behind it are tight.

In gifting, the packaging is the product. Félix & Norton's Magnum bottles hold 30 cookies and are built to be kept long after the cookies are gone. Recipients keep them on their desks. The packaging creates a moment that a plain box doesn't, and that moment is what makes someone remember the brand the next time they need to send a gift.

On retention, Félix & Norton keeps a dedicated internal person whose role spans both operations and account management, following up with corporate customers between seasons, checking in on upcoming events, and making sure repeat orders happen without the customer having to think about it.

On customer acquisition, Simon's advice is to start direct. Talk to businesses before running any campaigns. One conversation with a corporate gift buyer tells you more about what people want to give than any ad test.

Simon joined Cam to talk through how Félix & Norton built a corporate gifting operation across multiple locations without adding complexity. Watch the full conversation.