Growing Corporate Gifting on Shopify
Growing Corporate Gifting on Shopify
Watch the on-demand recording of our live session with Simon Paquin, COO of Félix & Norton, and Souren Etyemezian, founder of Fastachi. Two very different businesses, a lot of the same lessons.
WHAT YOU'LL HEAR
Corporate gifting looks different depending on what you sell and how you ship it. You'll hear the stories of two artisan Shopify brands are building corporate gifting into a revenue channel and both ran into the same wall: the operational side.
How to prepare for peak season when a single corporate order can bring a thousand recipients overnight.
The approach to operations, customization, and customer retention.
Why every corporate order is also a customer acquisition
opportunity.
ABOUT THE GUESTS
Simon Paquin - COO
Simon Paquin is COO of Félix & Norton, a Montreal cookie brand since 1985. The brand operates three retail locations, with corporate gifting as a primary revenue channel and a single corporate customer worth between $3,000 and $7,000 per sale.
Simon Paquin - COO
Simon Paquin is COO of Félix & Norton, a Montreal cookie brand since 1985. The brand operates three retail locations, with corporate gifting as a primary revenue channel and a single corporate customer worth between $3,000 and $7,000 per sale.
Souren Etyemezian - Founder
Souren Etyemezian has been roasting nuts in Boston for 35 years, in a style rooted in Middle Eastern tradition. He moved to Shopify in Q3 2024 and launched corporate gifting heading straight into the holidays.
Souren Etyemezian - Founder
Souren Etyemezian has been roasting nuts in Boston for 35 years, in a style rooted in Middle Eastern tradition. He moved to Shopify in Q3 2024 and launched corporate gifting heading straight into the holidays.
