Peak Season Playbook:
Peak Season Playbook: How Goode Company Turns Pecan Pies Into a Corporate Gifting Engine Every Holiday Season
Goode Company’s e-commerce and technology leads reveal what it takes to prepare for a huge gifting peak season, from the shopper experience and team preparation to product planning and fulfillment.
WHAT YOU'LL HEAR
A gifting program that works at scale doesn't improvise its way through peak season. This conversation gets into what that preparation actually looks like, and what any food or gifting brand can take from it before their own peak season arrives.
You'll hear the stories of two artisan Shopify brands are building corporate gifting into a revenue channel and both ran into the same wall: the operational side.
How Goode Company optimizes their online experience for gift orders with 1, 10, or 1000 recipients
What makes a product giftable at scale, and why the experience around the product matters just as much as what's inside the box
How a custom fire-branded lid became their fastest-growing SKU and a key driver of repeat corporate clients
What it takes to run multi-recipient gifting through Shopify, from self-serve to fully handled
How recipients turn into gifters, and what that flywheel can mean for long-term growth
WHAT YOU'LL HEAR
You'll hear the stories of two artisan Shopify brands are building corporate gifting into a revenue channel and both ran into the same wall: the operational side.
How Goode Company optimizes their online experience for gift orders with 1, 10, or 1000 recipients
What makes a product giftable at scale, and why the experience around the product matters just as much as what's inside the box
How a custom fire-branded lid became their fastest-growing SKU and a key driver of repeat corporate clients
What it takes to run multi-recipient gifting through Shopify, from self-serve to fully handled
How recipients turn into gifters, and what that flywheel can mean for long-term growth
WHAT YOU'LL HEAR
You'll hear the stories of two artisan Shopify brands are building corporate gifting into a revenue channel and both ran into the same wall: the operational side.
How Goode Company optimizes their online experience for gift orders with 1, 10, or 1000 recipients
What makes a product giftable at scale, and why the experience around the product matters just as much as what's inside the box
How a custom fire-branded lid became their fastest-growing SKU and a key driver of repeat corporate clients
What it takes to run multi-recipient gifting through Shopify, from self-serve to fully handled
How recipients turn into gifters, and what that flywheel can mean for long-term growth
ABOUT THE BRAND AND THE GUESTS
ABOUT THE BRAND
AND THE GUESTS
Goode Company
Goode Company has been a Houston food landmark since 1977. What started as a scratch-recipe pecan pie grew into a full corporate gifting operation, shipping thousands of pies across the country every peak season, delivered in their signature fire-branded wooden gift boxes.
Taylor Clark
Taylor Clark is the Director of Supply Chain at Goode Company, where he oversees the operations that keep one of Houston's most demanding peak seasons running on time.
Stephen Capps
Stephen Capps is the Director of Technology at Goode Company, where he connects customer problems to technical solutions. During peak season, that mindset is what keeps a complex, high-volume gifting operation from breaking under pressure.
Goode Company
Goode Company has been a Houston food landmark since 1977. What started as a scratch-recipe pecan pie grew into a full corporate gifting operation, shipping thousands of pies across the country every peak season, delivered in their signature fire-branded wooden gift boxes.
-
Taylor Clark
Taylor Clark is the Director of Supply Chain at Goode Company, where he oversees the operations that keep one of Houston's most demanding peak seasons running on time.
Stephen Capps
Stephen Capps is the Director of Technology at Goode Company, where he connects customer problems to technical solutions. During peak season, that mindset is what keeps a complex, high-volume gifting operation from breaking under pressure.
Goode Company
Goode Company has been a Houston food landmark since 1977. What started as a scratch-recipe pecan pie grew into a full corporate gifting operation, shipping thousands of pies across the country every peak season, delivered in their signature fire-branded wooden gift boxes.
-
Taylor Clark
Taylor Clark is the Director of Supply Chain at Goode Company, where he oversees the operations that keep one of Houston's most demanding peak seasons running on time.
Stephen Capps
Stephen Capps is the Director of Technology at Goode Company, where he connects customer problems to technical solutions. During peak season, that mindset is what keeps a complex, high-volume gifting operation from breaking under pressure.
Goode Company
Goode Company has been a Houston food landmark since 1977. What started as a scratch-recipe pecan pie grew into a full corporate gifting operation, shipping thousands of pies across the country every peak season, delivered in their signature fire-branded wooden gift boxes.
-
Taylor Clark
Taylor Clark is the Director of Supply Chain at Goode Company, where he oversees the operations that keep one of Houston's most demanding peak seasons running on time.
Stephen Capps
Stephen Capps is the Director of Technology at Goode Company, where he connects customer problems to technical solutions. During peak season, that mindset is what keeps a complex, high-volume gifting operation from breaking under pressure.
