If you’re running corporate gifting on Shopify without Plus, you know the workarounds: client relationships tracked with customer tags, negotiated pricing managed through discount codes that get shared or expire at the wrong time, invoices sent through QuickBooks because Shopify doesn’t do net terms on your plan, payment status tracked in spreadsheets. It works until you have 15 corporate accounts and the seams start showing. Every workaround costs you time, introduces errors, and puts a ceiling on how many accounts you can manage before things break.

In April 2026, Shopify opened up its core B2B features to every paid plan. Company profiles, payment terms, vaulted credit cards, custom catalogs, volume pricing: all previously locked behind Plus at $2,000+/month. Now on Basic, Grow, and Advanced at no extra cost.

Most of the coverage has focused on wholesale. But if you’re running a corporate gifting program, this might matter even more. Here’s why, and how to put it to work.

What B2B features solve for gifting merchants

Client relationships that actually scale

Your corporate gifting clients aren’t individual customers, and Shopify shouldn’t treat them like they are. Company profiles give each client a proper B2B entity: company name, multiple contacts, multiple locations, and purchase history tied to the organization. When your client’s marketing director places a holiday order and their HR lead places a welcome kit order, both roll up under the same company.

Payments that match how corporate clients actually buy

Corporate clients expect invoices and net terms, not credit card checkout. You can now set Net 15, Net 30, Net 60, or Net 90 terms directly in your admin and assign them per company. Vaulted credit cards let repeat clients keep a payment method on file. ACH payments (U.S. only) give finance teams a bank-transfer option for high-value orders: when a single gifting order runs $10,000+, accounting departments strongly prefer ACH.

Catalog pricing without the discount code mess

On non-Plus plans, you can create up to three B2B catalogs with custom pricing, quantity rules, and volume discounts, assigned through Shopify’s Markets framework. Your corporate clients see negotiated pricing. Your DTC customers see regular storefront prices. One store, two experiences.

Three catalogs covers a lot of ground for gifting: a “Corporate Gifts” catalog with volume pricing on your top SKUs, a “Premium Gifts” tier for higher-spend clients, and a seasonal collection. Add native volume price breaks (full price for 1–24, 10% off for 25–99, 20% off for 100+) and quantity minimums so you’re not processing corporate orders for two units.

Plus merchants still get unlimited catalogs with direct per-company assignment. But three catalogs via Markets is a strong foundation for most gifting programs.

Where B2B ends and multi-recipient gifting begins

B2B features give you the client relationship layer: who they are, how they pay, what pricing they see. That’s a real foundation. But corporate gifting has an operational challenge B2B doesn’t touch: a single order often ships to dozens, hundreds, or thousands of individual recipients, each with a unique address, and fulfillment needs to happen as individual shipments while the client gets one consolidated invoice.

Shopify’s data model is one order, one shipping address. That’s not a B2B limitation. It’s how Shopify orders work. Company profiles and payment terms handle the client relationship. They don’t handle uploading 300 recipient addresses, validating them, calculating per-recipient shipping, and generating individual fulfillment orders while rolling everything into a single invoice.

That’s the layer Send To Many adds. Here’s what the B2B + Send To Many combination looks like in practice:

• Client setup lives in Shopify B2B. Company profile, contacts, locations, payment terms, vaulted card, catalog pricing assigned via Markets.

• The gifter sends you a spreadsheet. 150 recipients with names, addresses, gift messages.

• Send To Many handles the operation. Upload the spreadsheet, map columns and validate addresses (catching bad ZIP codes and missing apartment numbers before anything ships), confirm products and shipping per recipient, generate a single aggregate invoice at the client’s B2B catalog pricing.

• 150 individual recipient orders get created for fulfillment. Each with the correct address, gift message, and product details. The invoice goes to the client under their Net 30 terms. Their vaulted card gets charged when payment is due.

• Everything stays in Shopify. Company profile, orders, invoice, fulfillment records. No external invoicing tool, no spreadsheet tracking payment status, no manual price adjustments.

With B2B now on every plan, this combination isn’t exclusive to Plus merchants anymore. That’s a meaningfully different setup than what was possible a month ago.

What to do now

If you’re already running corporate gifting on Shopify: Enable B2B in your admin. Create a company profile for your most active corporate client. Set up a B2B market with a gifting catalog and move them off your discount code and manual invoicing workarounds. Then run their next multi-recipient order through Send To Many with B2B enabled. The difference in workflow cleanliness is immediate.

If you want to start a corporate gifting program: The barrier just dropped. You no longer need Plus to offer a professional B2B buying experience. Set up a corporate gifting inquiry form to capture inbound interest, use B2B to manage client relationships, and Send To Many to fulfill multi-recipient orders. The infrastructure is native to your store on any paid plan.

If you’re on Plus with B2B already: The features that used to differentiate your operation are now table stakes. Your edge is in execution: unlimited catalogs for per-client pricing, deeper automation through Flow, and tooling for high-volume multi-recipient gifting at scale.

The bigger picture

Shopify making B2B available on every plan signals where commerce is headed. The line between DTC and B2B has been blurring for years, and Shopify is now treating audience segmentation as a core commerce primitive, not just geography.

For gifting merchants, that’s good news. Corporate gifting lives at the intersection of DTC product quality and B2B purchasing workflows. Serving both from one Shopify store used to mean compromises. With B2B on every plan and tools like Send To Many handling multi-recipient operations natively, it doesn’t have to.

Install Send To Many or schedule a walkthrough to see how it works on your store.