Quick Read: Goode Company has turned gifting into a structured, scalable revenue channel by building a three-layer gifting strategy on Shopify. With Send To Many, they capture everyday multi-recipient orders, automate corporate bulk gifting, and confidently manage $10K+ enterprise programs, all from a single system.

The result is a gifting operation that scales without custom development, manual workflows, or operational bottlenecks, proving that gifting can be both high-impact and easy to run.

About Goode Company

Goode Company is a legendary Texas-based brand known for its iconic BBQ, pecan pies, and premium food gift boxes. What started as a local institution has grown into a nationally recognized brand with a strong e-commerce presence.

Gifting has always been core to their business. Their products are inherently giftable, perfect for holidays, client appreciation, corporate events, and special occasions. As demand grew, however, so did the complexity of managing multiple shipments, bulk orders, and corporate requests at scale.

In this case study, we’ll break down exactly how Goode Company:

• Captures everyday gifting with multi-recipient checkout

• Converts corporate gifting into a self-serve, automated flow

• Manages enterprise gifting programs with ease and visibility

Each layer is powered by Send To Many and designed to remove friction for buyers while keeping operations simple for the Goode Company team.

Together, these three layers allow Goode Company to capture everything from small birthday gifts to $10,000+ enterprise programs without added operational complexity.

The 3-Layer Gifting Strategy in Action

As Goode Company’s gifting demand increased, managing one-off shipments, bulk corporate orders, and large custom programs manually would have slowed growth. Send To Many enables them to run everyday gifting, corporate gifting, and enterprise gifting from one place.

Here’s how each layer works.

1️⃣ Everyday Gifting: More Orders, Instantly

Goode Company makes it effortless for casual shoppers to send multiple gifts in a single checkout.

Whether a customer wants to send their famous pecan pie to five family members or ship BBQ gift boxes to clients, they can now do it in one seamless flow, no manual entry, no support emails, no friction.

Why it works: This frictionless experience automatically converts the small, frequent gifting moments that most stores miss:

• Birthdays

• Holidays

• Thank-yous

• Customer appreciation

• Seasonal gifting boosts

Result: Everyday gifting becomes a dependable, always-on revenue stream. 👉 This automatically captures small, frequent gifting moments: birthdays, holidays, thank-yous.

2️⃣ Corporate Gifting: Self-Serve & Automated

For HR buyers, sales teams, and marketing coordinators, Goode Company offers a dedicated Corporate Gifting page powered by Send To Many’s bulk checkout tools.

Here, corporate buyers can:

• Upload a spreadsheet

• Select the products they want

• Checkout instantly: no quotes required, no back-and-forth

It turns bulk ordering into something customers can complete in minutes, not days.

Their Corporate Gifting page is a standout example of how a single Shopify store can maximize gifting revenue across customer types, all while keeping the experience simple for buyers and manageable for internal teams.

Why it matters:
Traditional corporate gifting often requires manual support. Send To Many removes all of that friction, turning what used to be a support burden into an automated revenue engine. 

Result: This turns bulk orders into an automated revenue stream.

Check out our guide for Shopify merchants on corporate gifting pages that convert.

3️⃣ Enterprise Gifting: Large Programs Made Simple

For big opportunities: 100+ shipments, custom gifts, high-value corporate programs, Goode Company uses Send To Many’s enterprise inquiry tools.

Their corporate buyers can submit everything online:

• Upload spreadsheets

• Request quotes

• Add event or delivery dates

• Note customization or packaging requirements

Meanwhile, Goode Company manages the entire workflow from one clean dashboard:

• Reviewing inquiries

• Generating invoices

• Customizing gifts

• Coordinating fulfillment and shipping

Why it’s powerful:
Enterprise gifting is where the biggest revenue opportunities live, and Goode has streamlined the whole process.

Result: This is how they handle $10K+ gifting programs with ease.

What the 3-Layer Shopify Gifting Strategy Means

A successful gifting strategy isn’t about choosing one type of gifting; it’s about supporting all buyer intents with the right experience at the right moment.

The three-layer gifting strategy is designed to help Shopify brands:

• Capture impulse and everyday gifting without friction

• Convert corporate buyers without manual sales processes

• Scale enterprise gifting without breaking operations

Each layer builds on the last:

• Everyday gifting increases order volume and AOV

• Corporate gifting adds predictable, repeatable bulk revenue

• Enterprise gifting unlocks high-value programs and long-term relationships

Goode Company is a textbook example of this strategy in action, using Send To Many to meet customers where they are, while keeping fulfillment, billing, and operations centralized.

For a deeper breakdown of how this strategy works and how other Shopify brands can implement it, see our full guide on the three gifting level-ups to scale multi-recipient orders. 

Final Takeaway

With Send To Many, Goode Company has built a three-layer gifting engine that captures every type of gifting sale, from everyday birthday gifts to enterprise programs, all powered through one Shopify app.