Every fall, specialty food brands get the same phone call: a corporate buyer wants to send 50 gifts, they want each one to feel thoughtful and curated rather than a single item pulled at random, and they want them to go to 50 different addresses with 50 different notes. For many Shopify stores, those requirements mean a CS person creating custom draft orders one at a time.

An assortment in a gift box or basket creates a much more memorable experience for the recipient, which is what the gift giver is paying for at the end of the day. And when the customer gets to build that bundle themselves, they personalize the experience for the person opening it. Feridies and The Virginia Diner use bundles this way to give every kind of gift giver a great experience, from someone sending to a couple of friends up to a corporate gifter sending to hundreds. Here is how they do it, and what to set up on your own store.

The bundle is what the gift giver is paying for

A tin of peanuts is a snack. A gift box with three flavors, a jar of something unexpected, and a note from the sender is a gift. In gifting, the packaging is the product, and the assortment inside it is what the recipient remembers and what the gifter is happy to pay for.

That is true whether the gifter is one person sending a thank-you to two clients or a company sending 300 holiday boxes. The product is the same. What changes is how many recipients are attached to the order and whether the gifter wants to place it themselves or have your team do it. A food brand that gets bundles right on the storefront, in the multi-recipient checkout, and on the phone can say yes to all of those gifters with the same setup.

Step 1: Let the gifter build the bundle themselves

Feridies offers a Create Your Own Gift collection, built on Biscuits Bundles. The shopper picks items within a quantity limit, the bundle prices as one unit, and inventory decrements per component so a sold-out jar can't get packed into a gift.

For the gifter, this is the personalization step. They know the recipient likes the spicy peanuts and not the honey-roasted, so the box reflects that, and the gift feels chosen rather than grabbed. For the brand, the order arrives as one line item with the components listed underneath, so fulfillment gets a pick list instead of a puzzle, and the merchandising team can add a new seasonal item to the builder without creating a new SKU for every combination.

Step 2: Let the gifter send that bundle to everyone on the list

With Send To Many's multi-recipient checkout, the gifter builds the bundle, clicks Send to multiple recipients in the cart, and enters an address and gift message for each person, or uploads a spreadsheet if the list is long. Send To Many creates one recipient order per address in Shopify, all tied back to the gifter order that was charged.

The Virginia Diner offers this to their customers on a multi-recipient page. One order of peanuts and Virginia-made goods goes out to the whole list, and each recipient order shows up in Shopify with its own address, gift message, and tracking.

For the gifter, this is one checkout and one charge instead of placing the same order twelve times. For the brand, inventory, customer records, and reporting stay in Shopify, so a hundred-recipient order doesn't become a spreadsheet exercise at month-end, and the bundle the gifter built carries through to every recipient order without anyone re-entering it.

Step 3: Give your team the same tools the gifter has

Some gifters will always prefer to call, and this is where Feridies hit a gap. The bundle builder lived on the storefront, so when a corporate buyer phoned in, the CS team had no way to build the same box, and the customer had a better ordering experience than the employee.

Staff order entry fixes that. The rep opens the Send To Many cart in staff mode, builds the bundle for the customer, pulls up the customer's saved addresses, and adds recipients. Then they send the customer an invoice through Send To Many. The customer pays the invoice, and the recipient orders generate the same way they would for a self-serve shopper.

For the gifter, a phone call gets them the same curated box and the same clean set of orders as the website would, without dictating fifty addresses. For the brand, the rep is working in the same cart the customer would use, so there is no retyping, no separate draft-order process to reconcile, and a corporate account can be handled by whoever picks up the phone.

Where to start

Walk your store as each of these gifters. Can a customer build a thoughtful box on your site? Can they send it to a dozen people in one order? If they'd rather call, can your team do both of those things for them? Everything on Feridies' and The Virginia Diner's sites adds up to a gifting journey that works for the person sending two gifts and the person sending two hundred. Wherever your store makes one of those gifters start over, that's the first fix.

If you already have a bundle app, check whether the bundle carries through a multi-recipient checkout as a single line item. If you don't, install Biscuits Bundles for the builder and Send To Many for the multi-recipient checkout, then turn on staff order entry before your phone lines get busy in Q4.

Send To Many helps you deliver an amazing gifting journey to your gifting customers, whether they're sending to 2 or 2,000 recipients. With multi-recipient checkout, spreadsheet upload, and staff order entry handled inside Shopify, you can focus on the part that makes the gift: the box, the assortment, and the note. Happy to walk through the setup on a call.