Most stores hide their corporate gifting behind a "Contact us" link and a promise to get back to you. Éclat Chocolate did the opposite. They built a full self-service gifting experience and put it one click from the main menu.

Éclat is a West Chester, Pennsylvania chocolatier that Bon Appétit called the best chocolate in America. Their corporate gifts page is a clean example of what a gifting journey looks like when a store decides it actually wants these orders.

Here's a walkthrough of what they did well, stage by stage, and why each choice matters for any brand with a giftable product.

They made gifting impossible to miss

Corporate buyers decide where to place an order weeks before they order. If they can't find your multi-recipient path while they browse, you were never in the running.

Éclat surfaces "Corporate Gifts" as its own top-level nav item, and repeats it under both Gift Ideas and Customer Care. A buyer answers the "can this store handle my list?" question in seconds, before they ask it.

That single placement is the highest-leverage decision on the whole page. Everything downstream depends on the buyer getting there in the first place.

They put the recipient experience first

The page leads with what the recipient will feel, not with a product grid. Ribbon colors matched to your brand. Personalized sleeves with your logo. Branded vellum "so they know exactly who was thinking of them."

This framing is the right instinct for gifting. The gifter pays, but the recipient experiences your brand, and one order can turn into dozens of first impressions.

For a food brand, the box is part of the product. Simon Paquin at Félix & Norton put it plainly in a recent conversation: in gifting, the packaging is the product. Éclat's page treats it that way.

They show volume discounts up front

Before the builder even loads, Éclat lays out the tiers: 5% off orders of $500 to $1,500, 10% off $1,501 to $3,000, and 15% off orders over $3,000.

Two things happen when you show this early. Corporate buyers with a budget in mind can see themselves in a tier, and the running total in the builder gives them a reason to add one more recipient.

They also keep it honest with a one-line note that discounts cover products only and regular shipping applies. No surprises at checkout.

They built one page with a path for every buyer

Not every gifter wants the same thing. Some want to self-serve. Some have a spreadsheet to hand off. Some want a person before they spend five figures. Éclat's page serves all three without forcing anyone down the wrong path.

The self-serve builder lets a buyer add recipients, pick a gift per recipient, attach add-ons, and check out once. The "Build Your Corporate Gift" button appears twice, so the buyer never has to scroll to find the way in.

For buyers with a long list, there's an "Upload recipients" option so a 50-person order doesn't mean 50 rounds of typing. And for buyers who'd rather not build it themselves, a concierge request routes to the sales team.

They designed the builder to reduce anxiety

A 100-recipient order carries 100 times the worry. Every field in Éclat's builder answers a quiet question: will this work?

Each recipient gets first name, last name, address, email, and a special-instructions field for things like allergies. Buyers can duplicate a recipient to reuse shared details, or upload the whole list at once. Add-ons like vellum, ribbon, and sleeves can be applied to one recipient or added to all.

Selecting a gift is a single modal. Search the catalog, pick a product, and it's assigned to that recipient, with sold-out items clearly marked so nobody picks something that can't ship.

They made the total transparent

The order summary sits beside the builder the entire time. Subtotal, tax, shipping, and total update as the buyer works, with a required "Requested shipping date" field right above the checkout button.

Transparency at this stage is a conversion feature, not a nicety. A buyer who can see the full total and pick a delivery date has nothing left to second-guess.

They gave repeat buyers a faster lane

Corporate gifting is a repeat behavior. The same buyer comes back every Thanksgiving, every year-end, every client-milestone season.

Éclat lets buyers log in to use saved addresses, or continue as guest if it's a one-off. A returning buyer who can reload last year's list turns an annual ritual into a few clicks. Your best gifter this year is your easiest sale next year.

They offered a concierge path for buyers who want one

Some buyers would rather hand off the whole thing. Éclat gives them a "personal chocolate concierge" path with a short Gift Order Inquiry form.

The form asks for the essentials: name, email, company, date needed, logo, and a recipient list upload. It's enough for the sales team to build a proposal without burying the buyer in fields.

The point is that this sits alongside the self-serve builder, not in place of it. Some buyers want to build the order themselves, some prefer a conversation, and Éclat lets each pick their lane.

They wrote an FAQ that answers each buyer's real objection

Éclat's FAQ is organized by the worries different buyers carry. Branding questions for the buyer who cares about presentation. Bulk-upload and "different gifts to different people" for the buyer with a long, varied list. Proof, lead-time, and address-error questions for the operations-minded buyer.

It also handles the edge cases: international orders by phone, purchase orders and ACH for corporate accounts, and a clear line on the perishable-goods return policy. A good FAQ closes the gap between interested and confident enough to buy.

Apply Éclat Chocolate's Corporate Gifting

Éclat didn't reinvent corporate gifting. They made a series of deliberate choices that all point the same direction: we want this order, and here's exactly how to place it.

If you have a giftable product, put on a customer's hat and open your own site. How many seconds does it take to learn that you can handle a 100-recipient order? If the answer is more than a few, you're turning down gift orders before they're ever submitted.

That's the real lesson from Éclat's page. Rolling out the red carpet does two jobs at once. It tells your gifter they're the star, and it shows them exactly which way to walk.

Want to build a gifting journey like this on your own Shopify store? See how Send To Many brings bulk upload, storefront checkout, and inquiry forms together in one app.